Email as a communication tool...is it dying?

A student sent me this article today about email overload and one company shutting it out on Friday. What? Why don't we just turn off the phones and keep silent.

This article brings up a couple of questions. Are we getting too much email or not enough? Is email your preferred communication style? If not, then what is?   

I have seen my email campaigns getting less and less effective in terms of the number who open them from Constant Contact. However, other than email, how am I suppose to communicate with vast numbers of people?

I think this question gets to the point that mass media is dying and niche media is growing. Marketers will have to spend more time with a much more diverse mix of outlets to reach the same mass market.

We see all the time that recruiters and event marketers seem to not be spending as much time as they should on effective communication and promotion of jobs and things to do. As a result, inefficiencies occur - positions remain open for a long period of time, and attendance at events are less than expected.

If not email, how do you effectively communicate with groups of people?

Comments

[Don Li]

Interesting post. Imho, communication skill probably is big deal with any medium including email (I need to work on that).
On "attendance at events are less than expected.", I'm new in Roanoke, is there any mailing list for Roanoke Entrepreneurs? That would help.

Thanks.