Roanoke Firm Attracts Young Knowledge Workers...cause it is already perceived as hip

Duncan Adams of the Roanoke Times wrote an outstanding, positive front-page article about Roanoke-based firm Spectrum Design's new young professionals hires.

Probably the best thing about this article is that these YPs came to their own conclusions about the perception of Roanoke without any of our direct input or communication. Perhaps they were affected indirectly, but not directly as the article stated.

This is important because we are getting closer and closer to this imaginary tipping point by which enough YPs coming and staying in the area will give us the critical mass we desire. Once this critical mass is achieved and the underground perception of the region is cool and hip among YPs, then retaining and attracting YPs will be easier and much more accepted by this demographic audience. Ultimately, this entire initiative is about future population and economic growth of the region.

Kudos to Duncan for writing this story.